Tag: fridayroundup (page 5 of 6)

An indulgent post bag this week. So many fascinating posts, I couldn't keep the short-list all that short.

Take the debate about search engine optimisation (SEO) amongst various pockets of the digital marketing profession. My approach to SEO has always been to develop content for humans first and search engines a close second. But definitely second.

And where does SEO stand when future 'votes for' a webpage, as interwoven into the search engines' algorithms, come not solely from links from other websites but from more inclusive sources such as social bookmarking services like Delicious and Stumbleupon, and Twittered links?

David Meerman Scott hints this week at his view of SEO... "SEO and your crap filled site"! And in case you remain uncertain, click over to Graham Jones' "Search is on its deathbed...bye, bye SEO".

And if you fancy getting into this sort of stuff more deeply, Brian Solis struts his visionary stuff again this week with "Are Blogs Losing Their Authority To The Statusphere?"

Best regards, Philip and the MarCom Professional team. Read more

So last week's Roundup featured some posts with good old fashioned moaning, and the email click through rate was amongst the best ever. Right then. So I'm going to pick a super moan to lead the Roundup today.

Thanks to Vero for a heartfelt post criticising a government social media sex education campaign that falls just a teeny weeny bit short in Vero's opionion of delivering value representative of the four million odd pounds it cost. How not to...

And whilst we remain steadfastly focused on matching last week's click throughs, how about this post by Trevor Young on how not to express yourself.

And just in case you're not going to be tempted by negative pieces this week, check out Graham Jones on how to get retweeted.

Best regards, Philip and the MarCom Professional team. Read more

There's nothing like a blog post to have a good old fashioned moan. It's cathartic. Good for the soul.

Brian Solis has a bit of a go at Facebook's consistent shortcomings in good community relations. Stephen Waddington rips apart the journalistic coverage of new research that shows social networking is harmful, or does it? And I waded in on a PR Week article about Twitter that made many Twitterers very Twangry.

Twangry. That's a new word I learned this week. Mmmmm.

Have a super weekend. Best regards, Philip and the MarCom Professional team. Read more

What did we talk about before the current intergalactic financial burp and the rise and rise of Twitter? Just as recently as 2008, you could actually meet people quite regularly who had never heard of twitter outside the context of birdsong, but not now.

So "how to" and "for idiots" and "the ninety nine things you've always wanted to know but were afraid to ask" guides now abound, which is kind of odd for anyone who was around before the hashtag and just had to sort of fumble around like teenagers discovering a new genre of music and the opposite sex at the local youth club.

Nevertheless, these things are invaluable for mass market adoption, and Ben Matthews points us to five of the best. Top marks for most attention grabbing presentation title goes to Radian6 for "Become a Twitter Ninja".

Best regards, Philip and the MarCom Professional team. Read more

It's one of those days when I'm just going to let the highlighted posts do all the talking... Read more

This week's mix of post highlights includes a couple of thought provokers from Brian Solis, one on his work with Anheuser-Busch in creating a fusion of public relations and social media, and another on Friendfeed... is it the new Twitter?

And if anything tolls the bell for a service in the eyes of the influential early adopters, it's the arrival of "celebrity". Stephen Waddington sounds the alarm for Twitter.

And forgive me if I just hijack the last part of this Roundup intro. Marketing communications is a considerably different discipline today than it was at just the turn of the decade. The social web and conversational marketing mean influence is exerted in different ways and robust measurement is coming of age. PR is becoming fully and quantifiably accountable for the first time.

If this lights your screen, if it clicks your mouse, then please take time to read my post on the Influence Scorecard and let me know if you would like to help shape the cutting edge of marketing communications as it takes its place deservedly, centrally and irrevocably at the board table. Read more

Optimists might say the cream rises to the top in a recession. What's definitely clear from this week's MarCom Professional highlights is that the effective marketing skillset has changed and continues to change apace, and it's not a great leap to conclude that those that "get it" earlier than others will reap competitive advantage, or indeed simply survive this economic winter.

Andrew Grill, for example, examines an article in the FT painting a dismal picture for the advertising industry if it fails to adapt to the changes in media.

Or perhaps now's your time to write a book? Trevor Young brings an absorbing slideshow to our attention portraying Rohit Bhargava's route to book top-sellerdom for *Personality Not Included.

Lastly, a quick hello to everyone who has joined us here on MarCom Professional in recent weeks, you are most welcome. If you like what you see, please do invite your colleagues with the simple "Invite" feature at the top of all our webpages.

Best regards, Philip and the MarCom Professional team. Read more

A new year is a time for resolutions, many of which will be focused on personal development and growth. That's a critical kind of resolution for marketers in 2009 as our industry continues to change at unprecedented speed, and if the bag of posts below is anything to go by, MarCom Professional remains a great source of insight and learning.

And the occasional fun too.

So despite everything, we hope 2009 turns out to be what you make it. Read more

The last Roundup of 2008 includes a diverse array of pressies under the MarCom Professional tree.

Brian Solis and Ben Matthews scrutinise the Techcrunch embargoe kerfuffle (marking the end of an era?), David Knowles chats about how we might all learn from the latest X-factor, and Stephen Waddington uses any excuse to include a picture of Kelly Brooks... although we agree Quick Response codes might be hot stuff in coming years.

And in amongst the brightly wrapped pressies, one from the US Air Force, courtesy of David Meerman Scott, about their use of social media in their marketing communications. That'll get us flying into 2009.

Merry Christmas or Happy Holidays, whichever you prefer.

Best regards, Philip and the MarCom Professional team. Read more