There's nothing like a blog post to have a good old fashioned moan. It's cathartic. Good for the soul.
Brian Solis has a bit of a go at Facebook's consistent shortcomings in good community relations. Stephen Waddington rips apart the journalistic coverage of new research that shows social networking is harmful, or does it? And I waded in on a PR Week article about Twitter that made many Twitterers very Twangry.
Twangry. That's a new word I learned this week. Mmmmm.
Have a super weekend. Best regards, Philip and the MarCom Professional team.
Catch the Rave: Join my book tour in New York, Boston, and SXSW
by David Meerman Scott of David Meerman Scott
My new book, World Wide Rave officially releases on March 3. I'll be holding a quick book tour the following week and I hope to see you in New York, Boston, or at the South-by-Southwest Interactive Festival in Austin.
At each event, I'll be telling the remarkable stories of people who have create a World Wide Rave such as Erin Weed and her amazing Girls Fight Back! program, Lisa Genova, and how she made her self-published book a New York Times bestseller, Tim Washer and how his Art of the Sale series of videos for IBM helped to humanize a huge company, and many more inspiring examples of success. More...
Facebook and the Future of User Generated Governance
by Brian Solis of PR 2.0
Shot at Web 2.0 Summit 2008
Facebook is learning to listen.
In the middle of February 2009, the company was yet again a “Beacon” for bad PR as it introduced an updated Terms of Service (Tos) for its entire community of users. We the people responded with defiance and vigor and the company retracted its new language, reverted to the previous ToS, and listened to the valuable feedback that poured in from the community.
By all accounts, this was the right thing to do.
Today in a blog post entitled, “Governing the Facebook Service in an Open and Transparent Way,” More...
Dear PR Week, it's not about Twitter per se
by Philip Sheldrake of Racepoint Group UK
In an unstunningly simple article in PR Week today ("Twitter has suddenly exploded") we learn amongst other things that Edelman has 17 twittering staff and Racepoint 8, whilst Drew Benvie has twittered 3779 times.
I'd write here things like "AWESOME" and "WOW, HOW ENLIGHTENING", but I understand sarcasm is the lowest form of wit so I'll refrain.
What's with all the numbers? Why on Earth are they the story? But before I explain myself, I will just dwell on the numbers for a minute. More...
Search Engines on Twitter
by Katy Barrilleaux of Lead Maverick, Inc.
The top search engines are on Twitter. Are you following their tweets?
@InsideGoogle
@Yahoo
@Live_Search
@AskDotCom (UK)
And one of my personal favorites:
@Viewzi
Google is the most represented of the companies, with many more accounts set up for various products: news, apps, etc. Here is a link that lists all Twitter accounts with Google in the name; just beware of immitators! More...
Inbound Marketing Summit 2.0
by David Meerman Scott of David Meerman Scott
Late last year, my good friends Chris Brogan, Paul Gillin, and I organized and delivered the New Marketing Summit in Boston. It was a great two-day event where several hundred marketers and entrepreneurs got together to share ideas on the future of marketing. Just a few weeks prior to NMS, also in Boston, I spoke at the HubSpot Inbound Marketing Summit, which was also a terrific event celebrating new marketing.
Hmm… Two similar events? Both in Boston. What’s up with that?
To make a long story short, we've combined the events to make a super-big, super-cool, super-exciting series of new marketing confabs called Inbound Marketing Summit. More...
Lazy journalism, lazy science: the Mail on social networking
by Stephen Waddington of Rainier PR
That today’s front paper story in the Daily Mail claiming that social media sites could harm a child’s brain is based on a House of Lords debate that took place more than 10 days ago (thanks to Chris Edwards for the link) tells you everything that you need to know about the quality of the journalism.
Last week we learnt that from the same paper that using Facebook could raise the risk of cancer.
Undoubtedly social media sites are changing the way that people of my generation (and much younger) communicate. More...
The Ties that Binds Us - Visualizing Relationships on Twitter and Social Networks
by Brian Solis of PR 2.0
Credit
Bernardo A. Huberman, Daniel M. Romero and Fang Wu of the Social Computing Laboratory at HP Labs conducted an in-depth study of the relationships that power Twitter. The team recently released its report, "Social networks that matter: Twitter under the microscope."
The abstract:
Scholars, advertisers and political activists see massive online social networks as a representation of social interactions that can be used to study the propagation of ideas, social bond dynamics and viral marketing, among others. More...
Formal methods route to proving PR value (and consultancy differentiation)
by Stephen Waddington of Rainier PR
How many times have you lost a pitch on grounds of chemistry? It’s an issue that is so endemic in the industry that PRCA vice-chairman Richard Houghton has made it the theme of his blog: A close second. Do you think the same happens in other professional services industries such as accounting, legal or management consultancy? I don’t think so.
My current pet theory is that the industry’s lack of formal methods - crucially planning and measurement techniques - and its inability to map metrics into a domain that is relevant to business, which means clients are left to differentiate agencies on the basis of intangible variables such as chemistry. More...
