The Semantic Web, aka Web 3.0, is here. Now. And there is, as yet, little concerted recognition of or contribution to it by the influence profession... all the converging marketing and PR disciplines.
But is about to arrive in our lives, and in a big way. For example, what if I told you that when Best Buy embraced aspects of the Semantic Web its website saw a 30% increase in traffic.
Got your attention?!
View more presentations from Philip Sheldrake.
Thanks to the following for their time and attention last night:
- Stephen Waddington @wadds
- Rob Brown @robbrown
- Robin Grainger @mistergrainger
- Stuart Bruce @stuartbruce
- David Dewilde @dewilded
- Richard Bagnall @richardbagnall
- Stuart Bruce @stuartbruce
- David Phillips @DavidGHPhillips
- Giles Palmer @joodoo9
- Chris Lee @cmrlee
- Brad Little @bradleyjlittle
- Ben Schneider @SchneiderBen
- Ged Carroll @r_c
Anonymous says:
This is the most ridiculous thing I've had to decipher in a long time. Why are people in the PR industry so excited about using the most complicated terms of explaining something very simple. If it's this complicated, it won't catch on, simple as that.
25 April 2010 — 4:15 pm
Philip Sheldrake says:
I can only apologise "Anonymous" that my explanation left you confused. If I may be so bold, perhaps you would also have been left uncertain by the prospects of a read-write web with the prospects of Facebook and Twitter and all their accompanying ramifications for the PR and marketing disciplines had you stumbled across an early description of the prospect at the end of the 90s.
You may or may not have read the first comment alongside the slidestack on slideshare.net... I have promised there to come back with a less tech heavy presentation, and one I'm sure will counter your claim for the PR industry.
BTW, last I looked, Code Division Multiple Access was pretty complicated to explain to laypeople, but I'm most definitely sure it caught on! Simple as that. You do have a 3G phone don't you? :-)
25 April 2010 — 9:41 pm