Tag: web (page 1 of 1)

CIPR Social Summer on mobile marketing

I'm not a fan of the iPhone, or iPad come to that (more later). But it wasn't until yesterday evening at the CIPR that I learned quite how manic some marketers have become. The following conversation won't be verbatim as I wasn't party to it, but it's a good representation of the story as I heard it last night from those who are having these conversations too regularly:


Marketer: We need an iPhone app?

Mobile marketing expert: Righteo. Why's that?

Marketer: Because they're really cool and cool's where it's at for our target demographic.

Mobile marketing expert: Cool, yes, and who's the target?

Marketer: Teenagers.

Mobile marketing expert: Do you know that iPhone penetration is just 4% in the UK, and that's only 0.5% amongst UK teenagers?

Marketer: Oh :-(


The bring all sorts of people together under one roof for a beer and a chat about specific interesting issues. On conducting a quick straw poll of the super collection of people last night, we had roughly an equal split of Blackberrys, iPhones, Android (mostly HTC) and 'other', making for an unrepresentatively high proportion of smartphones. Read more

Visualising your world of influence with Skyrails


Marketing communications operates within an increasingly complex multi-stakeholder web of influences, and the way many of us can or will be able to devine how influence goes around and comes around, how reputations get built up and eroded, is to look at it pictorially.

My best attempt to date at explaining this in non-mathematical language is in my post "Can you see it? Making influence visible." Check it out.  More widely, my post "Influence... it's a numbers game", lists all my posts related to this topic. Read more