I learn something every day as I help moderate MarCom Professional.

This week I was most intrigued by the idea that Google could add adverts to Google Streetview... both static and moving images in what constitutes a sort of augmented-virtual-reality I guess. AVR? Thanks to Michael Litman for flagging this.

As always, Brian Solis has a couple of cracking posts this week, one on the socialization of email marketing, and another on the stages of social media integration in business, which shares some of the outlook of aspects of the Influence Scorecard initiative.

I'd obviously recommend MarCom Professional for keeping up to speed on how marketing and PR have been and are being transformed. And if you're looking for a comprehensive resource that's insightful and digestible, I whole heartedly recommend The New Rules of Marketing and PR by MarCom Professional member David Meerman Scott. Read more