Attenzi - a social business story, book coverThe first edition of Attenzi - a social business story was published May 2013. And I'm delighted that today sees the publication of the second edition in association with Social Media Today.

Joining the original foreword by Microsoft Yammer co-founder and CTO, Adam Pisoni, is a new foreword by Social Media Today founder and CEO, Robin Carey. The book also has a new front cover and an additional chapter.

I'm in Atlanta today and for the next couple of days for Social Media Today's inaugural conference, the Social Shake-Up. If you're coming, do say hi. And as Robin says in her foreword, "Attenzi makes perfect reading for the flight to Atlanta, or indeed the flight home." :-)