Attenzi - a social business story, book cover The first edition of Attenzi - a social business story was published May 2013. And I’m delighted that today sees the publication of the second edition in association with Social Media Today .

Joining the original foreword by Microsoft Yammer co-founder and CTO, Adam Pisoni, is a new foreword by Social Media Today founder and CEO, Robin Carey. The book also has a new front cover and an additional chapter.

I’m in Atlanta today and for the next couple of days for Social Media Today’s inaugural conference, the Social Shake-Up . If you’re coming, do say hi. And as Robin says in her foreword, “Attenzi makes perfect reading for the flight to Atlanta, or indeed the flight home.” :-)