Tag: social business (page 2 of 2)

3M ThinkTANK conference – getting down to social business

[Edited 7th October to embed the event video and move the slidestack to the end.]

I've been hosted by 3M today in Minneapolis St. Paul, and what great hosts too... a fantastic team and an incredible company heritage to boot. I could have spent a whole day exploring the Innovation Center, which is so well done I'm sure it brings out the geek in just about everyone.

Gregory Gerik is 3M's transformation social media leader, and he led the design and delivery of the 3M ThinkTANK conference today. Kicked off beautifully with a keynote by Brian Solis, we've been provoked, informed and entertained by: Read more

Attenzi, in association with Social Media Today

Attenzi - a social business story, book coverThe first edition of Attenzi - a social business story was published May 2013. And I'm delighted that today sees the publication of the second edition in association with Social Media Today.

Joining the original foreword by Microsoft Yammer co-founder and CTO, Adam Pisoni, is a new foreword by Social Media Today founder and CEO, Robin Carey. The book also has a new front cover and an additional chapter.

I'm in Atlanta today and for the next couple of days for Social Media Today's inaugural conference, the Social Shake-Up. If you're coming, do say hi. And as Robin says in her foreword, "Attenzi makes perfect reading for the flight to Atlanta, or indeed the flight home." :-)

What, exactly, is social business?

I'm kicking off #SCRM13 in London this morning. SCRM stands for social customer relationship management, and my role today is to get some energy into the room and, hopefully, encourage delegates to look up from simply slapping "social" onto business as normal.

Unfortunately, that's precisely what many have been charged with doing. Those with appropriate powers of persuasion will effect organizational change I'm sure, but more to the point I feel that more chief executives need to attend Luke's conferences, a sentiment I'm sure he'd endorse.

I'll finish this short post with a quote from one of the characters in Attenzi - a social business story, chapter 60 (they're short chapters!)

"Don’t you want CRM to help you and the customer mutually, allowing you both to manage the relationship? Surely the value of your understanding how influence goes around comes around is enhanced when those you interact with have similar understanding. Or would you rather propagate the status quo – CRM as a construct to manage the customer? Who do you think best knows the customer in the round today anyway – you or him?"

A presentation to the Open Mobile Alliance conference on big data

According to its website, the Open Mobile Alliance "was formed in June 2002 by the world’s leading mobile operators, device and network suppliers, information technology companies and content and service providers. OMA delivers open specifications for creating interoperable services that work across all geographical boundaries, on any bearer network."

The OMA met today in Dublin to discuss aspects of big data, and I was invited to present on personal data, social media and social business.

I've met some great people today and we've covered some pretty geeky things between us, but the experience has left me with a renewed appreciation of the differences between 'net' and 'telco' people. For example, this was the first conference I've been to in many years that didn't have an agreed hashtag, or many people tweeting come to that. And mine was the only stack not to claim copyright, rather my normal Creative Common licensing. Trivial examples maybe, but indicative nonetheless of a different (but no less apposite) mindset.

I've tried my best to persuade a standards-setting collective to think harder about when to intervene and about the longer-term ramifications they might have on all the good stuff the Internet, the open Web and related technologies can do and are doing for humanity and our custodianship of the planet. That's not to undermine the value of standards, far from it, but as the saying goes, everything can start to look like a nail when you have a hammer.

I asked them to think about "humans" or "people" rather than "consumers" and "users", and about putting the facility for all humans to realise their full potential ahead of shareholders. That's not counter-capitalist. I put shareholders' best interests first by putting them second. You can find out more about this perspective in my recent ebook, Attenzi - a social business story.

The meaning of social business

[Also published on Microsoft's #bizremagined website.]

I’m fascinated by innovations in the language of innovation. Is it the inclinations of the innovator or the characteristics of the innovation that suggests new words and phrases? When and why is existing lexicon deemed inadequate? Why do we embrace some expressions yet others wither and die?

A quick browse at netlingo.com turns up such beauties as advermation, mouse potato, and idea hamster. All new to me, and for all I know dead already. I had a go a few years ago with Internetome to describe the physical manifestations of the Internet of Things, and let’s just say the word hasn’t made the Oxford English. Yet.

Enter the phrase “social business”, bandied around with increasing frequency. What is it exactly?

Well perhaps this particular turn of phrase is sufficiently nascent to mean different things to different people. The candidate meanings form a spectrum to my mind, with “an organisation that uses social media” at one end (with the hashtags #socmed and #socbiz used interchangeably), and a deep, transformative opportunity at the other. Whether or not such a profound transformation ends up being labelled social business, we’ve tried hard at Euler Partners to articulate what it might mean in less ambiguous terms. Read more

Attenzi – a social business story

Attenzi bookccover

My new ebook is out today.

I'm really excited about it because I'm excited about its topic, social business. With a foreword by Adam Pisoni, Microsoft Yammer co-founder and CTO, here's how the book is presented.

Attenzi – a social business story shines a light on social business that goes beyond the all too typical homages to social media. It’s a relatively short and easy read intended to help readers explore what social business means for their organization, marketplace, communities and career.

The story is designed to galvanize the organization.

As the tale unfolds, you’ll consider aspects of organizational design, business performance management, marketing, public relations, branding, complexity, and the imminent empowerment of the individuals that make up any and all organizations. In fact, although you’ll likely be reading the book in a professional capacity, you’ll be noting the implications for your other roles in life too.

Perhaps most controversially, the story begins to explore the evolution of the customer-centric mindset that has dominated management thinking for the past two decades.

I could write more here, but I've been doing a lot of that lately, so perhaps I should just invite you to click over to the ebook now.


What is social business?

[Originally written for the CIPR Friday Roundup.]

I've been writing Friday Roundups for five and a half years and this is my last one. The circulation has grown from eleven to nearly eleven thousand, we merged it into the CIPR three years ago, and I'm delighted it's carrying on in their safe hands.

We have covered the full gamut of PR topics in this time, but a tag cloud of the 275 roundups would probably need to render "social media" in font size 100!

Increasingly however accomplished social media practitioners are asking a most pertinent question – now what? Well, it appears the answer to that is acquiring the name "social business", and it's increasingly been my focus of recent times. You might say social media are the eggs in the social business cake.

I've tried to design one question to both convey what social business might be exactly and to give the person attempting an answer real pause for thought in relation to their own organisation. I think I'm making progress with the following question, what do you think?... Read more

Social business webinar with Jay Krall, Cision’s Media Research Supremo


The Cision webinar on 8th November was dedicated to social business, and I was delighted to be the guest in the hot seat. It was great to be able to chat with Jay Krall and answer questions from listeners about the impact of social web and related technologies on organizational structure, culture, process and performance measurement this decade.

I've known Jay since we started following each other online several years ago now, and he took part in an Influence Scorecard workshop I ran in New York in 2010. His contributions were invaluable then, and London is better off for having persuaded Jay to upsticks from Chicago. And if ever there was a guy with the most fabulous radio voice...

The webinar is now available on Soundcloud.

Social media are the eggs in the social business cake

A thrill of working in a fast changing market is the opportunity to innovate. A burden of working in a fast changing market is the need to bend existing language to new concepts. And of course, evoking existing language evokes existing meaning ... both an advantage and disadvantage.

So, we've been working with social media for the past decade; as if all preceding media was anti-social. And during the past couple of years, we've been tasking our tongue to the topic of social business; as if business previously attracted loners.

Well I for one consider social business to be quite distinct from social media. Others use the terms synonymously. The lexicon battle is underway and it will be some years hence before the dictionaries document the victory. For now then, allow me the airtime to support the assertion ... social media are the eggs in the social business cake.

The video here is my take on social business.

Influence Crowd becomes Euler Partners

Euler Partners

When George W. Bush was inaugurated for his second term in January 2005, no one uploaded a video to YouTube.

When Italy beat France to win the 2006 FIFA World Cup final, fans didn’t Tweet. Not once. No one in Europe mentioned it on Facebook. No one captured Fabio Grosso scoring the winner on an iPhone. No one jumped on Gmail to commiserate with French friends. No one used BBM (BlackBerry Messenger) to celebrate with Italian friends.

Social media have progressed incredibly quickly and organizations have had to grapple with the challenges and identify and pursue the opportunities.

But things began to get serious during 2009 as it became increasingly apparent that social web and related technologies could transform the way organizations go about their business beyond the domains of marketing, public relations and customer service. It might even redefine what it means to be in business. And that’s when we founded the consultancy Influence Crowd.

By September 2011, when I had the opportunity to address the executive summit at Dreamforce (the annual Salesforce.com conference), this radical landscape had been labelled with a distinct call to action – socialize the enterprise.

Read more