Marketing communications operates within an increasingly complex multi-stakeholder web of influences, and the way many of us can or will be able to devine how influence goes around and comes around, how reputations get built up and eroded, is to look at it pictorially.

My best attempt to date at explaining this in non-mathematical language is in my post "Can you see it? Making influence visible." Check it out.  More widely, my post "Influence... it's a numbers game", lists all my posts related to this topic. Read more