Tag: services (page 1 of 1)

Friday Roundup – the social Web bigger than social media

I had the pleasure of being interviewed by David Meerman Scott recently for his next book. (Do you know that "The New Rules of Marketing and PR" has been translated into 24 languages?!)

David had just been speaking at Dow Jones' launch of their new Media Relations Manager, and like all accomplished speakers he conveyed some serious points of view interspersed with the more light-hearted observations (the one about "Who are hell are these people?!" got people laughing).

We spent most of our time talking about the Influence Scorecard (see my post this week) and the expansion of "social". By this I mean that the social Web is bigger than social media, even though the terms are often treated as synonyms. The social Web encompasses social (non-traditional / non-industrial) media, but also applications such as Tweetdeck and iPhone apps, services such as social assisted search and location-based services, and the network itself... which is becoming the Internet of Things. Read more

What's the difference between the social web and social media?


I've been asked at least a dozen times why The Social Web Analytics eBook 2008 refers to the "Social Web" and not "Social Media". In fact, the terms appear to have attracted similar usage according to a quick Google search count today:

  • "social web analytics" - Google estimates 18,600 results
  • "social media analytics" - Google estimates 20,100 results

Interestingly, however, the term "social media" attracts more than twice the search count estimate as "social web":

  • "social web" - Google estimates 8,250,000 results
  • "social media" - Google estimates 19,700,000 results

So what's going on? What is social media?

Social media is a subset of the social web. Read more