I had the pleasure of being interviewed by David Meerman Scott recently for his next book. (Do you know that "The New Rules of Marketing and PR" has been translated into 24 languages?!)
David had just been speaking at Dow Jones' launch of their new Media Relations Manager, and like all accomplished speakers he conveyed some serious points of view interspersed with the more light-hearted observations (the one about "Who are hell are these people?!" got people laughing).
We spent most of our time talking about the Influence Scorecard (see my post this week) and the expansion of "social". By this I mean that the social Web is bigger than social media, even though the terms are often treated as synonyms. The social Web encompasses social (non-traditional / non-industrial) media, but also applications such as Tweetdeck and iPhone apps, services such as social assisted search and location-based services, and the network itself... which is becoming the Internet of Things.
The Internet of Things refers to a network of objects not historically connected. We can consider four kinds of objects: the device containing electronics in order to fulfil its primary function (washing machine, car, aircon unit); the electrical device traditionally absent of sophisticated electronics (ceiling lighting, electric heater, power distribution); non-electrical objects (food and drink packages, clothes); and environmental sensors (measuring temperature, heat and moisture for example).
That's a future with some serious issues for social Web marketers. Or given the social Web's pervasiveness by then, I should drop the "social Web" bit and just say "marketers".
Have a good weekend. Best regards, Philip and the MarCom Professional team.
IKEA word-of-mouth photo tagging campaign
by Stephen Waddington of Speed Communications
IKEA uses phototagging to promote the opening of a new store by word-of-mouth on Facebook. More...
On PR, Social Media and the Evolution of the Web with Robert Scoble
by Brian Solis of PR 2.0
I recently visited good friend Robert Scoble, his lovely wife Maryam and their family in Half Moon Bay. It was an overdue trip, one without an agenda. It was a fleeting opportunity to catch up, talk a bit about the latest book, and also an excuse to have a fireside chat, literally, on the grounds of the Ritz Carlton (overlooking the overlooking the 18th green and the Pacific Ocean.)
Before we could walk over to the Ritz however, Scoble sat me down, fired up his Canon 5d Mark II and sparked a discussion that would ultimately unfold as an invigorating dialogue covering the evolution and future of PR, Social Media, technology and the people and companies driving the social economy. More...
Conflicting business social media reports open opportunities
by Walter Adamson of NewLeaseG2M
The only thing certain about surveys of the business use of social media is that the trend is UP.
While Citibank recently found ("Citibank Survey Reveals Small Businesses Not Joining Social Media Conversation") the opposite was true in Asia according to report in the Singapore Straits Times.
According to the Citibank survey of 500 small business executives across the United States:
76% have not found social networking sites such as Facebook, Twitter and LinkedIn to be helpful in generating business leads or for expanding their business during the last year; More...
The Proliferation of Online Video
by Brian Solis of PR 2.0
Source: ShutterstockOnline video continues to capture the attention of producers and viewers, with the market as well as industry leaders, leading us into a more pervasive form of video entertainment, communication and education.
With YouTube quickly transforming from a user-generated video network into an invaluable repository for content, the associated behavior for creating, uploading, discovering, and watching online videos is evolving. What many have yet to realize are the effects YouTube has aroused. More...
CEO blogger reaches a global audience including the media and employees
by David Meerman Scott of David Meerman Scott
Last week I sat down with Paul Levy, President and CEO of Beth Israel Deaconess Medical Center (BIDMC) to learn about how he uses his blog.
I'm fascinated by CEOs who blog and who are active on Twitter @PaulFlevy, especially those from large organizations like BIDMC (7,000 people work there).
See below for a ten minute video discussion I had with Paul.
Paul has been blogging since August 2006. His Running a Hospital blog is popular with healthcare professionals around the world, with BIDMC employees, and with people who work at competing hospitals in the Boston area. More...
Direct-connect Internet-enabled TV Bombshell
by David Deans of Digital Lifescapes
According to eMarketer, the Consumer Electronics Association (CEA) now forecasts a slight growth uptick (0.6 percent) in 2010 to $166 billion in overall industry revenues. What has changed?
Internet-Enabled Televisions, which connect directly to the Internet via Ethernet or Wi-Fi, are one of the hot new products that Americans will be buying -- along with continued adoption of various online video streaming and DVR services.
Americans are watching more TV than ever, and also more online video, according to Nielsen. More...
Q&A: President Kevin Taylor on the CIPR's trading position and its future
by Stephen Waddington of Speed Communications
The Chartered Institute of Public Relations (CIPR) has hit the headlines in recent weeks after it reported that it expects to make a loss of £700,000 this year.
I caught up with President Kevin Taylor this morning to talk about its trading position, the future of professional membership organisations as communities assemble online, the move to Russell Square and the three-year plan to put the Institute on a firmer footing.
Q: On what financial basis does the CIPR continue to operate (based on £336,000 net assets at the end of 2008 less £700,000 reported losses)?
What you have to understand is that the loss we are likely to report is not all in cash terms. More...
Is Facebook Losing its Coveted Demographic?
by Brian Solis of PR 2.0
comScore recently released a report that triggered nothing short of a “sky is falling” media panic. Led by Adweek asking if Facebook is getting uncool for the 18-24 year olds, the media is speculating as to whether or not a mass exodus is underway with much of the blame focusing on parents “ruining the party” for younger demographics.
Here’s what we do know…
comScore is reporting that time spent on Facebook by 18-24 year olds is waning. In July 2009, minutes spent on Facebook dropped by 3%. More...
Marketing products with very long sales cycles
by David Meerman Scott of David Meerman Scott
My daughter is a junior (third year) in high school so we are still a year away from the college application season here in the U.S.
But get this - my family has been in college shopping mode for three years!
It started when my daughter entered high school. Nearly three years ago, she started to get interested in the process of choosing and applying to schools and soon after started her research on specific colleges and universities. She spent time checking out college Web sites and we’ve visited around a dozen campuses so far. More...
NLA web clipping licence to go ahead in the New Year
by Stephen Waddington of Speed Communications
I have followed the NLA’s plan to licence the use of paid-for business-to-business web content from newspaper web sites since the NLA announced its plans in June (search my blog for content tagged NLA for more information). Since then publishers have started to raise pay walls and take on Google in a bid to monitise content. Six months is a long time on the Internet and especially so for newspaper publishers running loss making web operations.
The NLA said today that the web licensing scheme will go ahead from 1 January 2010. More...
Social Media Round-up #15
by Tia Fisher of eModeration Blog
Welcome to eModeration's weekly round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams (@emodkate).
This week: 'cyberdisinhibition'; the Digital Economy Bill; and REO Speedwagon.
Check back on Monday, when we'll be casting a beady eye over the goings-on at Facebook, Twitter, YouTube and beyond - see you then.
THE HEADLINES ... / THE LOWDOWN ... / IN OTHER NEWS ...
THE HEADLINES ...
Smell the distinctive aroma of burning rubber? Catch the sound of screeching tyres? Yes, it’s Google making a rather sharp U-turn, as it announces that it will, after all, allow publishers to restrict how many stories a reader can access per day. More...
The first meeting on the Influence Scorecard
by Philip Sheldrake of Influence Crowd LLP
I was delighted to host the first meeting of the Influence Scorecard initiative in New York this week with a fine group of people:
Kate Delahaye Paine, the Queen of Measurement and Evaluation :-) (twitter, linkedin)
Marshall Sponder, the Web Metrics Guru (twitter, linkedin)
Ted Shelton, Co-founder and Partner, The Conversation Group (twitter, linkedin)
Jay Krall, Global Product Management, Cision (twitter, linkedin)
Aubrey Podolsky, Sysomos (twitter, linkedin)
Harish Rao, network science at The Rao Group
Diane Meier, Founder and CEO, Meier Brand
Connie Bensen, Director of Social Media and Community Strategy, Alterian (twitter, linkedin)
The task at hand is wide and deep, but we cracked on regardless. More...
