Tag: publicity (page 1 of 1)

CIPR TV featuring the High Priest of Publicity, Mark Borkowski

Wadds and I benefited once again from the excellent work of the team at Markettiers4dc and another great guest this show, Mark Borkowski, MD of the eponymous Borkowski. Not exactly renowned for being a wallflower, Mark tells it how he sees it. We had some great questions submitted live via Twitter, and to be honest we could have chatted for twice the time!

My favourite comment relates to the attentiveness of advertising account managers to their clients needs. The quote won't pass you by :-)

An interview with Seth Godin – PR not publicity

Seth Godin

Seth Godin - www.flickr.com/photos/joi/4035933108/

Seth Godin is a perceptive individual. He spots things the rest of us are too busy to see, and then lets us know about them in an easily-digestible format. Sounds like a cracking formula for a best-selling author if you ask me... and of course he is.

With a dozen titles to his name, including Tribes, Meatball Sundae, perhaps most famously Permission Marketing, and most recently Linchpin, interviewing Seth was always going to be both entertaining and insightful.

Interview with Seth Godin

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