In my recent post, The social business mutuality stack, I describe PR theory as the foundation for social business. (You might like to read the post if your understanding of PR is what might be described as mainstream – yes, PR has a reputation problem!) Given the import, I added that I'd joined a new initiative to kick the tyres of PR theory and make sure it's fit for purpose in the 21st Century.
The initiative, #PRredefined, launches today and has a bold ambition – to stimulate and lead the way in new thinking about the theory and practice of public relations, and the first in the corresponding series of ebooks is published today, #PRredefined Vol I. (For Kindle and Kindle apps. Otherwise.) Read more