I thought I'd highlight some great contributions on the subject of mobile in today's MarCom Professional Friday Roundup, and then point you to an event covering a topic close to my heart, social Web analytics (my ebook on the topic is here).

So, first up, the ever vigilant Andrew Grill always points his readers to useful stuff. This time it's the latest publication from Bena Roberts at GoMo News, a collection of insightful essays on all things mobile.

And David Knowles aims to inject a dose of realism into the iPhone app craze. If you're intent on getting an app out there, here's what you should know about what's working and what isn't.

Monitoring Social Media 09 is bringing together social media monitoring experts and suppliers with PR and marketing professionals for a one-day conference in London on 17th November 2009. Speakers from Nielsen Buzzmetrics, Market Sentinel, Brandwatch, Edelman, The Conversation Group, and the UK's #1 PR blogger, Neville Hobson, will be discussing issues such as ROI, sentiment analysis, reputation management, infuence detection and data quality. (There's an early bird ticket until 17th Oct.)

I'll see you there.

Best regards, Philip and the MarCom Professional team. Read more