What better way to communicate the DOs and DON'Ts in a media training class than by example. Here's one for your training collateral. It is an extreme case; I mean how dare anyone mention Apple iTunes and monopolistic behaviour in the same question?!


Philip Schiller, Apple’s Senior VP of Worldwide Marketing is featured being interviewed by Channel 4 in the UK.

The interview is brought to a rapid close when the interviewer asks "Are you acting in a sort of monopoly way?".  Schiller can't cope with this (whoops, poor media preparation) and looks to his PRs to intercept and take him away from this bad man.