What better way to communicate the DOs and DON'Ts in a media training class than by example. Here's one for your training collateral. It is an extreme case; I mean how dare anyone mention Apple iTunes and monopolistic behaviour in the same question?!
Philip Schiller, Apple’s Senior VP of Worldwide Marketing is featured being interviewed by Channel 4 in the UK.
The interview is brought to a rapid close when the interviewer asks "Are you acting in a sort of monopoly way?". Schiller can't cope with this (whoops, poor media preparation) and looks to his PRs to intercept and take him away from this bad man.
Mark Adams says:
This is such an immature performance from a major company. Think open. Apple's getting too mcuh up it's own arse.
23 November 2007 — 3:57 pm