Philip Sheldrake

Tag: katiedelahayepaine (page 1 of 1)

4 June 2010 / 1 Comment

Social analytics, Katie Delahaye Paine and the CIPR Social Summer

There's a bit of a 'first' going on at the CIPR... yesterday we had the first CIPR Social Summer meeting at CIPR HQ, which is the first of a series designed openly on a wiki by members for members and non-members. The sessions run most Thursdays, 5pm-7pm, over the summer months.

CIPR Social Summer

So I was in nirvana!.. Central London, the coolest city in the world, in a lovely building with a cold beer in hand discussing one of my favourite topics, social analytics, with some very nice and equally excited people. Ah, life's hard. Read more

14 May 2010 / 0 Comments

Best practice guidance and policy for social media measurement from the CIPR

The Chartered Institute of Public Relations announced this week one of the first actions to come out of its newly formed Social Media Panel... the Social Media Measurement Group.

Some time back in the early days of media relations some bright spark came up with the idea of using a ruler to measure 'column inches', a considerably less than perfect approach to assessing PR campaign success only compounded in its inability to drive performance and measure success appropriately by advertising value equivalence (AVE).

My disgust for column inches and AVE has nearly lost me business on more than one occasion, but being prepared to work with prospects on improved approaches can end up contributing to the reasons for going on to convert their business.

Without a doubt, the simplest and shortest response to someone's defense of such amateur approaches is to ask how they would measure a campaign's success if a primary objective of a campaign was to keep brand X out of the press? "Oh, errr, well, I mean, that would be, ermm....". Read more