The CIPR hosted a smashing event on Monday focusing on the impact of digital and attracting delegates from all sectors as well as a mix of in-house and agency.

I was given a half hour slot to throw my perspectives into the mix, and I decided I'd focus in on the following assertion:

It's my opinion that the things people think have change haven't, but some things have changed that aren't yet widely understood.

Here's my slidestack and I'd love to hear your thoughts. And if Amanda Brown, Head of PR at First Direct is picking up references to her name and company name in the big ol' Wide Web, I'd love to be able to point people to your presentation... loved it :-)

P.S. If you like this, and you're in London on Thursdays over the Summer, you might like this.