The CIPR hosted a smashing event on Monday focusing on the impact of digital and attracting delegates from all sectors as well as a mix of in-house and agency.
I was given a half hour slot to throw my perspectives into the mix, and I decided I'd focus in on the following assertion:
It's my opinion that the things people think have change haven't, but some things have changed that aren't yet widely understood.
Here's my slidestack and I'd love to hear your thoughts. And if Amanda Brown, Head of PR at First Direct is picking up references to her name and company name in the big ol' Wide Web, I'd love to be able to point people to your presentation... loved it :-)
View more presentations from Philip Sheldrake.
P.S. If you like this, and you're in London on Thursdays over the Summer, you might like this.
Steve Earl says:
Great event and happy to have been part of it. The CIPR needs to keep doing things that open eyes pragmatically to media change realities and the need for PR to modernise.
26 May 2010 — 5:34 pm
Philip Sheldrake says:
Quite agree Steve. It appears the feedback from delegates was very positive indeed, particularly relating to some ex-journo type who started the day going ;-)
26 May 2010 — 6:12 pm