The most exciting development in PR since the Cluetrain

The Semantic Web, aka Web 3.0, is here. Now. And there is, as yet, little concerted recognition of or contribution to it by the influence profession… all the converging marketing and PR disciplines. But is about to arrive in our lives, and in a big way. For example, what if I told you that when Best Buy embraced aspects of the Semantic Web its website saw a 30% increase in traffic. ...

April 22, 2010