https://philipsheldrake.com/tags/xml/Recent content in Xml on Philip SheldrakeHugoen-gbFri, 06 Aug 2010 00:00:00 +0000https://philipsheldrake.com/2010/08/friday-roundup-lets-get-emotional-a-milestone-for-pr-and-marketing/Fri, 06 Aug 2010 00:00:00 +0000https://philipsheldrake.com/2010/08/friday-roundup-lets-get-emotional-a-milestone-for-pr-and-marketing/<p>A very interesting thing happened at the end of July.</p> <p>It affects every single practitioner in the public relations industry, indeed practitioners across all marketing disciplines.</p> <p>And yet I haven&rsquo;t found one reference to it amongst the PR digerati yet, so I&rsquo;m going to put that right. Now.</p> <h3 id="the-subtleties-of-digital"><strong>The subtleties of digital</strong></h3> <p>At its core, this digital world is just a set of 1s and 0s that have been applied with increasing sophistication and power. It revolutionised the more numerical professions first, such as accounting and engineering in the seventies, before moving through manufacturing in the eighties and retail in the nineties.</p> <p>In the noughties, &ldquo;digital&rdquo; arrived big style in the lives of marketing and PR professionals simply because it arrived big style in the lives of the stakeholders we look to communicate with, learn from and influence.</p>https://philipsheldrake.com/2010/04/the-most-exciting-development-in-pr-since-the-cluetrain/Thu, 22 Apr 2010 00:00:00 +0000https://philipsheldrake.com/2010/04/the-most-exciting-development-in-pr-since-the-cluetrain/<p>The Semantic Web, aka Web 3.0, is here. Now. And there is, as yet, little concerted recognition of or contribution to it by the influence profession&hellip; all the converging marketing and PR disciplines.</p> <p>But is about to arrive in our lives, and in a big way. For example, what if I told you that when Best Buy embraced aspects of the Semantic Web its website saw a 30% increase in traffic.</p>