The very nice people at Global Dawn invited me in a couple of weeks back to meet the team and speak about some of the stuff covered in The Business of Influence . They were particularly drawn to the aspects of measurement / ROI / business performance management, and the convergence of the traditional influence-related silos come to that. I was videoed as the inaugural session of The Global Dawn Influencer Series. ...
I posted about the Profiting from the New Web conference last month, and now the video summary of the day has been published. It was a real pleasure to chair the event and have the opportunity to provide some commentary in the video too. Thanks to everyone who took the time to get in touch after the conference. I’m sure, given the overwhelming positive sentiment, that we’ll be making this conference into a series. Watch this space. ...
Brilliant. I have never seen such a collection of awesome and influencing advertising in one place. What’s more, you don’t even realise you’re watching an advert! A must watch.