https://philipsheldrake.com/tags/the-new-rules/Recent content in The-New-Rules on Philip SheldrakeHugoen-gbFri, 29 Jan 2010 00:00:00 +0000https://philipsheldrake.com/2010/01/friday-roundup-the-new-rule/Fri, 29 Jan 2010 00:00:00 +0000https://philipsheldrake.com/2010/01/friday-roundup-the-new-rule/<p>I learn something every day as I help moderate MarCom Professional.</p> <p>This week I was most intrigued by the idea that Google could <a href="https://philipsheldrake.com/posts/michael.litman.2/video-ads-in-google-street-view">add adverts to Google Streetview</a> &hellip; both static and moving images in what constitutes a sort of augmented-virtual-reality I guess. AVR? Thanks to Michael Litman for flagging this.</p> <p>As always, Brian Solis has a couple of cracking posts this week, one on the <a href="https://philipsheldrake.com/posts/brian.solis/the-socialization-of-email-marketing">socialization of email marketing</a> , and another on <a href="https://philipsheldrake.com/posts/brian.solis/the-10-stages-of-social-media-integration-in-business">the stages of social media integration in business</a> , which shares some of the outlook of aspects of the <a href="https://philipsheldrake.com/posts/philip.sheldrake/how-the-influence-scorecard-radically-transforms-marketing-and-pr">Influence Scorecard</a> initiative.</p> <p>I&rsquo;d obviously recommend MarCom Professional for keeping up to speed on how marketing and PR have been and are being transformed. And if you&rsquo;re looking for a comprehensive resource that&rsquo;s insightful and digestible, I whole heartedly recommend <a href="https://philipsheldrake.com/posts/david.meerman.scott/new-rules-new-ideas-and-a-few-secrets-second-edition-of-my-bestseller">The New Rules of Marketing and PR</a> by MarCom Professional member David Meerman Scott.</p>