Socialmediaanalytics

In my presentation at Monitoring Social Media Bootcamp 2010 last month (embedded below for your convenience) I dedicated a slide to something I referred to as the “Awesome Analytics Advantage”, making those organisations achieving this advantage “Triple A”! Fundamentally, this advantage is manifest via the intelligent connection of traditionally siloed analytical services and databases…. retail analytics + web analytics + social web analytics + CRM + sRM + business intelligence + Internet of Things data analytics = Awesome Analytical Advantage! Well, I’ve just enjoyed a 50 minute webcast by SAS, featuring the queen of measurement herself, Katie Delahaye Paine , during which SAS presented their new social media analytics service and answered questions from the floor and via Twitter (hashtag #sassma ). My conclusion… ...

Four things struck me in 2009. They are part of a bigger picture that means that public relations practice is about to undergo another change that will be as great this coming decade as it experienced during the last decade… 1. Web 2.0 participation I dislike the 90:9:1 ratio of passives:occasionals:enthusiasts with respect to the “write” part of readwriteweb. In other words, 90% of people online don’t contribute anything, they remain passive consumers. 9% contibute content and interact now and then, and 1% are passionate bloggers, video makers, photo takers, wiki updaters etc. ...

In Brian Solis’ latest post, Unveiling the New Influencers , he reviews the reasons for listening to the marketplace for clues about how your organisation is doing, how it is perceived, and how the same stakeholders might regard your competition. If you like his post, then you may like my free ebook on the topic, The Social Web Analytics eBook 2008 . Of course I recognise we’ve reached the first anniversary of the ebook this week (and over 35,000 downloads to date!), and it was time for me to post an update on the list of vendors I’m tracking. And wow is this market exploding. (Brian lists some of these services in the section of his post titled “Listening + Conversation Management Systems”.) If you are looking to procure such a service, then my ebook will tell you what you might want to look out for, and the list of potential partners below is pretty comprehensive. If you would like my help sourcing the right tool at the right price, then do just get in touch . Being based in London, I cover Western Europe, so for those of you in the US the man you need is Nathan Gilliatt . ...

Social Web Analytics (SWA) is the application of search, indexing, semantic analysis and business intelligence technologies to the task of identifying, tracking, listening to and participating in the distributed conversations about a particular brand, product or issue, with emphasis on quantifying the trend in each conversation’s sentiment and influence. The advent of SWA is a pivotal moment in the development of the marketing communications industry. It’s just over ten weeks since I posted about my intention to write an ebook on social Web analytics, and now it’s done. The ebook is hosted at www.socialwebanalytics.com , or you can simply click here to download it . ...

Those of you who follow my blog will know I’m currently into Social Web Analytics. Here’s my last post on the topic . So some interesting news from Summize’s labs, a new semantic analysis tool to give you a snapshot of the feeling in the Twittersphere. Simply go here and enter the brand or object name in which you’re interested. Here’s one I did earlier…