Finally, Google adds social analytics to GA

Tue, 01 May 2012 00:00:00 +0000

Back in 2009, at that year’s Monitoring Social Media conference, I forecast Google’s entry into social analytics in Q1 2010 . Whoops. Only fools do short-term forecasting. Wiser men look further out, by which time people have forgotten the prediction!

So here we are in Q2 2012 and the news from Google has dropped into my inbox. Verbatim:

Social-Impact on Philip Sheldrake

Finally, Google adds social analytics to GA