Influencing Influencer Marketing

Fri, 24 May 2013 00:00:00 +0000

WOMMA ’s new guidance on influencer marketing begins with the assertion: “This is not an update to the 2008 WOMMA Influencer Handbook - this is a complete rewrite …”

I’m not a WOMMA member but I am a special adviser to AMEC and The Conclave , and it was in this capacity that Brad Fay and I invested more than a few hours with WOMMA’s Neil Beam to lend our insight and points of view and, we hope, help make this guidebook the complete rewrite it’s turned out to be.

I’ve expressed Euler Partners’ approach to influence in recent posts, notably “Influence - request for comments ” (slidestack included below for your convenience), and we were delighted to have the opportunity to present these to the WOMMA team. In particular:

Sigkdd on Philip Sheldrake

Influencing Influencer Marketing