Share-This

Ever since we started the CIPR Social Media Panel we’ve been a pro-active bunch. I haven’t got the stats to prove it, but I’d bet the panel is the most active CIPR group. We launched the successful “Social Summer ” sessions, developed Wikipedia guidance (subsequently adopted by equivalent organisations in Canada, Australia and South Africa), created CIPR TV , published the CIPR Social Media Guidance , updated the CIPR’s own social policy, published the CIPR Guide to Social Media Monitoring , and much more. ...

Share This , the new book from the CIPR Social Media panel and friends, is selling rather well indeed. Having shot straight in at number 1 on Amazon UK’s best new business book releases, it now resides at number 13 in the Sales & Marketing category. Wiley, the publisher, has taken more than a handful of bulk orders directly from PR agencies, which of course don’t then register on the Amazon charts else I’m sure the book would be Amazon’s number 1 of course! ...

After three months of social collaboration involving two dozen authors, we’re just a few days away from publishing Share This: The Social Media Handbook for PR (Amazon UK ). The authors, all members of the CIPR Social Media panel or friends of, decided that that there was a need for a handbook that covers the full gamut of issues facing the PR practitioner in 2012. Incredibly, Lord Sugar provides the endorsement for the front cover :-) I’m delighted to have authored two of the chapters, Chapter 17 on real-time public relations, and the final chapter looking at the future, beyond social media. Here’s the introductory video featuring CIPR CEO Jane Wilson, and then the Table of Contents. Read the CIPR’s press release here . Pre-order your copy today! ...