Seo on Philip Sheldrake

Future Vistas for SEO

Fri, 13 Apr 2012 00:00:00 +0000

http://www.slideshare.net/slideshow/embed _code/12522700

The Brighton SEO conference is, I believe, the largest of its kind in the UK. We’re expecting over 1,000 delegates today. I’m up immediately after the “Ask the engines” panel featuring representatives from both Google and Bing, and you can peruse my stack above on where I think the third decade of the web’s development might take today’s SEO practitioners.

SEO changing up its game... it's called PR

Wed, 14 Jul 2010 00:00:00 +0000

My recent post “Where’s your brain at? Where’s your consultancy at? ” was prompted by a fascinating discussion at the CIPR Social Summer session on the 1st July at which we debated aspects of search engine optimisation (SEO) and the PR profession’s paralysing hesitancy to grasp the SEO nettle.

Well personally I’m excited not paralysed, and I keep a beady eye on great information sources such as SEOmoz and Search Engine Watch, and I’m posting today to highlight a couple of posts I’ve just found.

Rand Fishkin, SEOmoz’s CEO, has written a super perspective that should be read by everyone interested in the ebb and flow of the SEO world, particularly as it relates to activity one might consider to be in the PR domain. “The Death and Rebirth of Editorial Citation on the Web ” identifies three epoques to date of web linking activity:

Where's your brain at? Where's your consultancy at?

Fri, 02 Jul 2010 00:00:00 +0000

Do you ‘do’ search engine optimisation? If so, it seems you are most probably a SEO consultant because public relations consultants who ‘get’ SEO appear to be very thin on the ground. Not only that, but some argue that’s how it should be.

Nixon McInnes’ managing director Will McInnes, ever the polemicist perhaps, asserted during yesterday evening’s conversation on SEO that to fuse the two disciplines would have to entail some kind of genetic engineering along the lines of a pig-monkey hybrid.

Visualise your SEO

Thu, 12 Feb 2009 00:00:00 +0000

Tableau Software knows just a thing or two about data visualisation. A spin out from Stanford, the company won the CODiE award for best business intelligence solution 2008… it’s amazing what the faculty of visualisation can do for your intelligence, or your PR as anyone who has followed my obsession with data visualisation in public relations will know I believe. (Previous posts on the topic appended.)

Tableau Software’s Niels Hoven has posted about using visualisation techniques (and a nifty Excel plug-in from Microsoft) to delve into the content of rival websites to determine keyword effectiveness and make your final keyword selection. He even rounds off by employing visualisation to measure the effectiveness of your SEO work. Nifty.