Morph

Tue, 26 Feb 2008 00:00:00 +0000

I’m obsessed with device usability, and high on that list is the graphical user interface. Marketers focused on phones and mobile Internet devices emphasise their understanding of the impacts of the user interface and everything stacked up behind it, but what about the possibilities of mobile sensory marketing?

Future mobile devices will be able to sense their surroundings: sight, sound and smell. We already have forward thinking companies like Mobile Acuity interpretting still images taken by mobile phones for consumer engagement objectives, but what would you do with smell!?

Sensorymarketing on Philip Sheldrake

Morph