Semantic-Web

Next week is Social Media Week . That’s well known. What’s less well known is that this is Social Data Week , and this facet of social underpins a lot of the stuff on next week’s agenda. Nevertheless, many people with social in their job description, from public relations to marketing to ‘digital’, are not yet fluent in the data foundations. One aspect of social data that particularly excites me is the Semantic Web, often referred to as Web 3.0. According to Sir Tim Berners-Lee, the inventor of the World Wide Web, Web 3.0 describes the web as a universal medium for the exchange of data, information and knowledge. It’s an awesome vision that’s playing out right now. ...

http://www.slideshare.net/slideshow/embed _code/12522700 The Brighton SEO conference is, I believe, the largest of its kind in the UK. We’re expecting over 1,000 delegates today. I’m up immediately after the “Ask the engines” panel featuring representatives from both Google and Bing, and you can peruse my stack above on where I think the third decade of the web’s development might take today’s SEO practitioners. ...

Salesforce.com’s CEO Marc Benioff is excited that there are 45,000 delegates registed for this week’s Dreamforce conference in San Francisco. It sure is one helluva a show (and I particularly appreciated the Metallica and Will.i.am gig last night!) The theme for this year’s conference is the socialization of the enterprise and the reason for my invitation to present to the Executive Summit yesterday and delegates at large today. [Disclosure: Salesforce.com is paying me to be here.] Dreamforce 2011 presentation – Sheldrake View more presentations from Philip Sheldrake There can be no doubt that Salesforce.com is on a mission to help its customers make the social transition with as much emphasis placed on increasing the social exchange with employees and partners as customers and prospects, and this mission entailed the acquisition of Radian6 earlier this year. When I spoke at the Radian6 Social2011 conference in April, I felt the excitement at the opportunity to meld the Radian6 and Salesforce.com worlds, but I hadn’t appreciated how fast this integration would take place. Simply gobsmacking. ...

I’m a fortunate geek. I got to chair the 6UK launch back in November, with keynote by Vint Cerf – fondly referred to as one of the fathers of the Internet. And on Monday this week, I chaired Profiting From The New Web at the Royal Society with keynote by Sir Tim Berners-Lee – inventor of the World Wide Web. How cool is that?! [caption id=“attachment_28121” align=“alignnone” width=“300” caption=“Sir Tim Berners-Lee, New Web, London, 23rd May 2011 (courtesy Intellect)”] [/caption] I worked with the Web Science Trust and Intellect to design this week’s conference, and we set ourselves this mission: Discover new and better ways to do business, run our countries, and lead fulfilling and sustainable lives via the intelligent, innovative and diligent development of the New Web, and to make progress faster than otherwise. Web Innovation The term Web 1.0 is applied retrospectively to a Web of documents and ecommerce. The term Web 2.0 has come to describe social community and user-generated content. The New Web – the Web of Data or the Semantic Web, and sometimes Web 3.0 – entails the Web itself understanding the meaning of that participation and content. A component of the Web of Data, known as Open Data , encompasses the idea of freeing data so that others may query it, check and challenge it, augment it, and mash it up with other sources. Sir Tim is particularly motivated by this vision given its potential to drive scientific breakthrough, enhance delivery of public services and open up new frontiers for competitive advantage. ...

I’m in Boston this week for the Radian6 Social 2011 Conference. (Disclosure: Radian6 is paying my expenses to be here.) So far I’ve enjoyed talking with Radian6 CMO David Alston, OpenAmplify CEO Mark Redgrave, Edelman’s David Armano, Dell’s Head of Interactive Marketing Adam Brown, Klout Head of Platform Matthew Thomson, Marshall Sponder and Nathan Gilliatt. Radian6 CEO Marcel LeBrun has kicked off the event this morning by launching the new Insights Platform , and I appreciate why Marcel is so enthusiastic about it. Here’s how Radian6 describes it: Insights are answers. Insights give meaning to unstructured volumes of content based your needs and integrated into our current dashboard offering. Current partners include Klout , OpenAmplify and OpenCalais . The insights that each of these partners offer (like age range, location, influencer score, textual analysis) are added as drill down options on the Dashboard widgets, so you are able to take your Radian6 topic profile mentions and overlay the insight partner data all in one place. No exporting River of News and doing comparative analysis in Excel to these providers data from your separate account, now it’s all been brought together for you. How does it work? Well Radian6 has leaned heavily on the three partners, with both OpenAmplify and OpenCalais having deep expertise in semantic technologies. This is the tech that helps interpret, understand and process the meaning of content. Serious stuff. ...

Intro to Web 3.0 and the Internet of Things View more presentations from Philip Sheldrake . @dewilded summed up one of the key conclusions we reached at the CIPR this evening in his tweet: Companies thought they were laid bare by Web 2.0, they’ll feel positively naked w/out reputation mgt set for RDF & the semantic web #CIPRSM [link ] My role was to act as tour guide and polemicist; to introduce the Semantic Web and the Internet of Things in just 90 minutes; and to leave the session attendees with considerable food for thought. ...

I’m a fan of Web 3.0. Perhaps obsessed is a more accurate description. Web 1.0 is the Web of documents. Web 2.0 is the social and user content Web. Web 3.0 is the point at which the Web itself understands that content and social interaction. Some call it the semantic Web, and some call it the Web of data, but regardless of naming conventions, it’s going to mess up a hell of a lot of business models, and create some fascinating new business and public-benefit opportunities. And it’ll transform reputation management too. If you think ‘atoms of influence’ trickle far and wide courtesy of human expressions and understanding with social media acting as loyal conduit, just wait until machines understand these contributions too. ...

So-called “Web 2.0” dominated the last decade. This decade be prepared for “Web 3.0”. Why the quotes?… well these terms are loosely defined at best, but remain useful as signposts of major change. Most pundits associate 3.0 with something called the Semantic Web. Effectively, if Web 2.0 was about community and content, then Web 3.0 / the Semantic Web is about understanding the meaning of those social contributions and content. Importantly, Web 3.0 is going to have as big an impact on what it means to practice marketing and public relations as Web 2.0. The implications are widespread and interlinked, which is not surprising when something called LinkedData is a sub-set of the Semantic Web. ...