Real-Time

Real-time PR is a hot topic. This is nothing to do with fashion, but the unavoidable pressures of modern PR. David Meerman Scott’s November 2010 book, “Real-time Marketing and PR ” is already a Wall Street Journal bestseller, and with Twitter responses frequently meaningless after an hour’s delay, if not minutes, and many conversations requiring a response within the hour or two, awaiting the Monday meeting to debate possible responses is now simply unrealistic. ...

David Meerman Scott’s new book is out, Real-Time Marketing & PR – How to instantly engage your market, connect with customers, and create products that grow your business now. I’ve been gearing a client up for real-time marketing and PR recently. I’m in the midst of helping them prepare for the launch of a gorgeous new app for iPhone, iPod Touch and Android in November. (Ping me if you’re interested in social news readers and I’ll make sure you get your hands on it as soon as.) And part of that preparation has focused on the active listening capabilities and the workflow management needed to keep on top of the conversation and in the conversation. Thanks to the team at Nielsen Buzzmetrics , we have prepared all the search terms and we’ve made use of existing infrastructure to make sure the team understands who needs to respond and by when, as efficiently as possible without headache! ...