Radian6 on Philip Sheldrake

Social analytics on CIPR TV – with Connie Bensen, Emily Dent and Marcel LeBrun

Tue, 12 Apr 2011 00:00:00 +0000

Regular readers know that social analytics is a subject close to my heart. And would you believe it, my ebook on the matter, The Social Web Analytics eBook 2008, still gets downloaded a thousand times a month. I also made sure to include a section on social analytics in my book of course (out this month in the UK and shortly in the US), listing twelve primary characteristics of the services to assist in your organisation’s tool selection and procurement.

Radian6 and the Insights Platform – getting semantic

Thu, 07 Apr 2011 00:00:00 +0000

I’m in Boston this week for the Radian6 Social 2011 Conference. (Disclosure: Radian6 is paying my expenses to be here.) So far I’ve enjoyed talking with Radian6 CMO David Alston, OpenAmplify CEO Mark Redgrave, Edelman’s David Armano, Dell’s Head of Interactive Marketing Adam Brown, Klout Head of Platform Matthew Thomson, Marshall Sponder and Nathan Gilliatt.

Radian6 CEO Marcel LeBrun has kicked off the event this morning by launching the new Insights Platform , and I appreciate why Marcel is so enthusiastic about it.

Here’s how Radian6 describes it:

Insights are answers. Insights give meaning to unstructured volumes of content based your needs and integrated into our current dashboard offering. Current partners include Klout , OpenAmplify and OpenCalais . The insights that each of these partners offer (like age range, location, influencer score, textual analysis) are added as drill down options on the Dashboard widgets, so you are able to take your Radian6 topic profile mentions and overlay the insight partner data all in one place. No exporting River of News and doing comparative analysis in Excel to these providers data from your separate account, now it’s all been brought together for you.

How does it work? Well Radian6 has leaned heavily on the three partners, with both OpenAmplify and OpenCalais having deep expertise in semantic technologies. This is the tech that helps interpret, understand and process the meaning of content. Serious stuff.

Social Web Analytics - my upcoming ebook and a case of cobblers' shoes

Thu, 01 May 2008 00:00:00 +0000

Two weeks ago, I posted about the fast paced field of Social Web Analytics . I presented a definition of these tools, expressed my intent to write an ebook on the technology and the main vendors, and listed the vendors I intend to cover…

I also invited anyone with experience of wielding these tools to get in touch so I can include comment and insight from them. This invitation is still open.