Questionnaire

Public relations isn’t just media relations. Marketing isn’t just promotion. Promotion isn’t just advertising. PR isn’t just one-way. Digital isn’t just Web. I’m writing a book, provisionally titled Influence Professional. It’s about influence and a new role in the marketing and PR mix. It’s also about taking a good look at where marketing and public relations got to in the 20th Century, what happened in the last ten years, and what will happen in the coming decade that will make the last ten look like we were just taking it easy. Most intriguingly, on talking to as many people as I can, not only have I found little useful understanding amongst those looking in on our professions, but I’ve found inconsistent definitions and misunderstandings between our respective disciplines. ...

I’m writing a book, provisionally titled Influence Professional. And the reading, the planning, the structuring and first few chunks of copy have been enjoyable in a hard work kinda way. It’s 27 months since I was engrossed in writing the Social Web Analytics eBook 2008 , and I’d forgotten how intense writing more than 140 characters or a blog post at a go can be. It’s cathartic to structure your thoughts tightly. And whereas one can say things off the cuff in conversation, when you’re committing to the page you find yourself having to source liberal references to support your assertions, which is thoroughly rewarding as you can’t help but learn more as you do it. ...