Public-Relations-2

I’m a fan of Web 3.0. Perhaps obsessed is a more accurate description. Web 1.0 is the Web of documents. Web 2.0 is the social and user content Web. Web 3.0 is the point at which the Web itself understands that content and social interaction. Some call it the semantic Web, and some call it the Web of data, but regardless of naming conventions, it’s going to mess up a hell of a lot of business models, and create some fascinating new business and public-benefit opportunities. And it’ll transform reputation management too. If you think ‘atoms of influence’ trickle far and wide courtesy of human expressions and understanding with social media acting as loyal conduit, just wait until machines understand these contributions too. ...

[caption id=“attachment_27421” align=“alignright” width=“250” caption=“Seth Godin - www.flickr.com/photos/joi/4035933108/" ] [/caption] Seth Godin is a perceptive individual. He spots things the rest of us are too busy to see, and then lets us know about them in an easily-digestible format. Sounds like a cracking formula for a best-selling author if you ask me… and of course he is. With a dozen titles to his name, including Tribes, Meatball Sundae, perhaps most famously Permission Marketing, and most recently Linchpin, interviewing Seth was always going to be both entertaining and insightful. Interview with Seth Godin ...

Image by affiliatesummit via Flickr I interviewed Brian Solis for the CIPR’s website recently. Brian is one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist and futurist, Solis helps practitioners get to grips with the effects of emerging media on marketing, communications and publishing. His perspectives are well worth a listen: ...