The hunt for a new universal measure – we will never find it
The title of this post is one of my contributions to the recent PR Week video podcast on measurement where I was a guest alongside SpectrumInsight ’s Mark Westaby. PR Week’s Sara Luker was in the chair, and it was fifteen minutes of good conversation. As I say upfront, I’m a bit more optimistic than Mark about the future of the measurement and accountability of public relations, if only because I have faith in the Influence Scorecard approach. ...