https://philipsheldrake.com/tags/ontology/Recent content in Ontology on Philip SheldrakeHugoen-gbThu, 18 Feb 2010 00:00:00 +0000https://philipsheldrake.com/2010/02/pr-and-web-3-0-a-call-to-action/Thu, 18 Feb 2010 00:00:00 +0000https://philipsheldrake.com/2010/02/pr-and-web-3-0-a-call-to-action/<p><img alt="PR%20and%20Web%203.0%2C%20and%20the%20ontology%20for%20feelings%20about%20things" loading="lazy" src="https://philipsheldrake.com/images/PR_Web3_375.png"></p> <p>Four things struck me in 2009. They are part of a bigger picture that means that public relations practice is about to undergo another change that will be as great this coming decade as it experienced during the last decade&hellip;</p> <h3 id="1-web-20-participation">1. Web 2.0 participation</h3> <p>I dislike the 90:9:1 ratio of passives:occasionals:enthusiasts with respect to the &ldquo;write&rdquo; part of readwriteweb. In other words, 90% of people online don&rsquo;t contribute anything, they remain passive consumers. 9% contibute content and interact now and then, and 1% are passionate bloggers, video makers, photo takers, wiki updaters etc.</p>