Too good
[Originally written for the CIPR Friday Roundup .] The headline on my S3 this morning marks a marketing and PR lesson: Cameron urges people to return to capital amid ‘ghost town’ claims . For the past several months, Londoners have been bombarded with messages begging them to adapt their normal routine during the Olympics period, to question their need to travel, to expect over-crowding and travel chaos in so many words. ...