What, exactly, is social business?
I’m kicking off #SCRM13 in London this morning. SCRM stands for social customer relationship management, and my role today is to get some energy into the room and, hopefully, encourage delegates to look up from simply slapping “social” onto business as normal. Unfortunately, that’s precisely what many have been charged with doing. Those with appropriate powers of persuasion will effect organizational change I’m sure, but more to the point I feel that more chief executives need to attend Luke ’s conferences, a sentiment I’m sure he’d endorse. ...