https://philipsheldrake.com/tags/mobile-29/Recent content in Mobile-29 on Philip SheldrakeHugoen-gbWed, 11 Feb 2009 00:00:00 +0000https://philipsheldrake.com/2009/02/does-facebook-matter-find-out-in-the-second-edition-of-marketing-to-the-social-web/Wed, 11 Feb 2009 00:00:00 +0000https://philipsheldrake.com/2009/02/does-facebook-matter-find-out-in-the-second-edition-of-marketing-to-the-social-web/<p><a href="http://www.racepointgroup.com/about/leadership.cfm" class="external-link" target="_blank" rel="noopener noreferrer">Larry Weber</a> releases the 2nd edition of <a href="http://www.amazon.com/Marketing-Social-Web-Customer-Communities/dp/0470410973" class="external-link" target="_blank" rel="noopener noreferrer">Marketing to the Social Web</a> today. After the first edition sold out, the publisher (Wiley) asked my chairman to update the book for a second run.</p> <p>With a foreword by <a href="http://en.wikipedia.org/wiki/Jimbo_Wales" class="external-link" target="_blank" rel="noopener noreferrer">Jimmy Wales</a> of Wikipedia, the second edition includes new chapters on Facebook (entitled “Does Facebook Matter?”&hellip; he believes it does and moreover will surpass Google), measurement and marketing to mobile social media.</p>