Mobile-2 on Philip Sheldrake

Technology trends relevant to change management

Tue, 03 Mar 2015 00:00:00 +0000

I have been invited to talk about tech trends relevant to change management at this evening’s London meeting of the Change Management Institute .

I’m keeping most excellent company alongside Karolina Lewandowska , Change and Transformation Manager at Google UK, and Faith Forster , Founder and CEO Pinipa .

The image here is taken from an excellent blog post by Lee Bryant of PostShift – The Quantified Organisation: can change become routine?

When is a mobile a tablet? And more useful questions.

Fri, 16 Mar 2012 00:00:00 +0000

[Written originally for the CIPR Friday Roundup .]

“When is a mobile a tablet?” was the high level strategic question (that’s sarcasm) that I was debating with our CIPR TV guests this week the minute before we went live.

We decided the answer is subjective. It’s a tablet at the point you think you look stupid holding it to your ear. (Actually that’s not verbatim. We used a more descriptive word than stupid.)

Fortunately, the show itself addresses more important matters. For me, the most important morsel emerged during the conversation about apps, in particular the idea that today’s obsession with apps is just a moment in time.

Influence: Socializing the Enterprise – my presentation at Dreamforce 2011

Thu, 01 Sep 2011 00:00:00 +0000

Salesforce.com’s CEO Marc Benioff is excited that there are 45,000 delegates registed for this week’s Dreamforce conference in San Francisco. It sure is one helluva a show (and I particularly appreciated the Metallica and Will.i.am gig last night!)

The theme for this year’s conference is the socialization of the enterprise and the reason for my invitation to present to the Executive Summit yesterday and delegates at large today. [Disclosure: Salesforce.com is paying me to be here.]

Dreamforce 2011 presentation – Sheldrake

View more presentations from Philip Sheldrake

There can be no doubt that Salesforce.com is on a mission to help its customers make the social transition with as much emphasis placed on increasing the social exchange with employees and partners as customers and prospects, and this mission entailed the acquisition of Radian6 earlier this year.

When I spoke at the Radian6 Social2011 conference in April, I felt the excitement at the opportunity to meld the Radian6 and Salesforce.com worlds, but I hadn’t appreciated how fast this integration would take place. Simply gobsmacking.

Meanwhile in Mumbai

Fri, 29 Jul 2011 00:00:00 +0000

The Meanwhile team decamped to Mombai (aka Bombay) this week to find out what’s happening in the ‘I’ in BRIC – one of the fastest growing markets in the world. With a population of 20 million in a country of 1.2 billion and 771 million mobile phone subscriptions , no visitor to Mumbai is left in doubt that there’s an energy and urgency about the place, even if the traffic ends up being very far from fast as a result. (Seriously, the 3km between hotel and airport mid-morning took 30 minutes.)

The Indian economy

The OECD’s June 2011 review of India identifies adult literacy of 74% and a GDP per head US$1068 (equivalent to US$3296 of purchasing power parity). The review starts with this assessment:

CIPR Social Summer on mobile marketing

Fri, 11 Jun 2010 00:00:00 +0000

I’m not a fan of the iPhone, or iPad come to that (more later). But it wasn’t until yesterday evening at the CIPR that I learned quite how manic some marketers have become. The following conversation won’t be verbatim as I wasn’t party to it, but it’s a good representation of the story as I heard it last night from those who are having these conversations too regularly:

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Marketer: We need an iPhone app?

Mobile marketing expert: Righteo. Why’s that?

Marketer: Because they’re really cool and cool’s where it’s at for our target demographic.

Mobile marketing expert: Cool, yes, and who’s the target?

Marketer: Teenagers.

Mobile marketing expert: Do you know that iPhone penetration is just 4% in the UK, and that’s only 0.5% amongst UK teenagers?

Marketer: Oh :-(

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The bring all sorts of people together under one roof for a beer and a chat about specific interesting issues. On conducting a quick straw poll of the super collection of people last night, we had roughly an equal split of Blackberrys, iPhones, Android (mostly HTC) and ‘other’, making for an unrepresentatively high proportion of smartphones.