https://philipsheldrake.com/tags/mms/Recent content in Mms on Philip SheldrakeHugoen-gbMon, 08 Oct 2007 00:00:00 +0000https://philipsheldrake.com/2007/10/mms-the-perfect-storm/Mon, 08 Oct 2007 00:00:00 +0000https://philipsheldrake.com/2007/10/mms-the-perfect-storm/<p>According to Mark Imrie, formerly Head of Products for O2 and now Head of CRM and online capability, &ldquo;MMS was a technology-led service that was rushed to market&rdquo;.  Quoted in Billing World last month, Mark succinctly explains the lacklustre performance of MMS to date.  But where next? What&rsquo;s required for MMS to take off in 2008?</p> <p>I&rsquo;d say it boils down to phone design, pricing and applications, and these three are coming together nicely to form the perfect storm next year.</p>