Mms

According to Mark Imrie, formerly Head of Products for O2 and now Head of CRM and online capability, “MMS was a technology-led service that was rushed to market”. Quoted in Billing World last month, Mark succinctly explains the lacklustre performance of MMS to date. But where next? What’s required for MMS to take off in 2008? I’d say it boils down to phone design, pricing and applications, and these three are coming together nicely to form the perfect storm next year. ...