https://philipsheldrake.com/tags/mechanicalturk/Recent content in Mechanicalturk on Philip SheldrakeHugoen-gbFri, 19 Sep 2008 00:00:00 +0000https://philipsheldrake.com/2008/09/when-amazons-mechanical-turk-could-be-the-marketers-best-friend/Fri, 19 Sep 2008 00:00:00 +0000https://philipsheldrake.com/2008/09/when-amazons-mechanical-turk-could-be-the-marketers-best-friend/<p>Let me show you an image and ask you some questions. Do complete the questionnaire and all will be revealed later at the end of this post!</p> <p>________________________________</p> <p><img loading="lazy" src="https://philipsheldrake.com/images/cardetail.png"></p> <iframe src="https://spreadsheets.google.com/embeddedform?key=0AsB1HagprnxgcE16NHJLLTBiRXNXaFY1RFVfTUNMVFE" width="760" height="698" frameborder="0" marginheight="0" marginwidth="0">Loading...</iframe> <p>________________________________</p> <p>You might have established that I am <em>not</em> a qualified automotive designer, researcher or marketer.  But what do you do when you do want to know answers to questions like these?</p> <p>Enter Amazon &rsquo;s <a href="http://www.mturk.com" class="external-link" target="_blank" rel="noopener noreferrer">Mechanical Turk</a> service.</p> <p><a href="http://www.mturk.com" class="external-link" target="_blank" rel="noopener noreferrer"><img loading="lazy" src="https://philipsheldrake.com/images/mechanicalturk.png"></a> </p> <p>Their FAQs describe the service as follows:</p> <p>Amazon Mechanical Turk is a marketplace for work that requires human intelligence. The Mechanical Turk service gives businesses access to a diverse, on-demand, scalable workforce and gives workers a selection of thousands of tasks to complete whenever it&rsquo;s convenient.</p>