Influence measurement – a contribution to AMEC Measurement Week 2014

Fri, 12 Sep 2014 00:00:00 +0000

In my last post on the topic of AMEC and measurement , I noted:

AMEC is the Association for the Measurement and Evaluation of Communication, not “of Media”

I have taken that as the theme for my contribution to AMEC Measurement Week 2014, which kicks off Monday. Dr. Jon White is another influence who, in a recent exchange, pointed out that the problems of measurement in public relations are largely the result of the approach taken to management in public relations work.

Measurement-Week on Philip Sheldrake

Influence measurement – a contribution to AMEC Measurement Week 2014