Meanwhile, a new approach to marketing and PR consultancy

Wed, 16 Feb 2011 00:00:00 +0000

I’ve teamed up with some very useful chaps to form Meanwhile . We’re defining venture marketing. Before I explain that further, I’ll elaborate on the main trends that make me think Meanwhile is precisely the right approach at the right time.

In short:

Previously distinct disciplines are converging
There is a renewed focus on measurement and evaluation of marketing and PR related programmes with boards demanding an unprecedented level of accountability
A new framework must emerge placing influence at the heart of business strategy.

Here’s how I present the situation in my upcoming book, The Business of Influence (Wiley, April 2011):

Meanwhile on Philip Sheldrake

Meanwhile, a new approach to marketing and PR consultancy