https://philipsheldrake.com/tags/insight24/Recent content in Insight24 on Philip SheldrakeHugoen-gbMon, 02 Jun 2008 00:00:00 +0000https://philipsheldrake.com/2008/06/the-b2b-social-web-b2b-video-programming/Mon, 02 Jun 2008 00:00:00 +0000https://philipsheldrake.com/2008/06/the-b2b-social-web-b2b-video-programming/<p>My <a href="https://philipsheldrake.com/posts/philip.sheldrake/the-b2b-social-web---my-interview-with-the-ecommerce-times">last post</a> described the first half of my interview with Ecommerce Times. The second half of our interview focused on B2B video programming, or what the publication described as <a href="http://www.ecommercetimes.com/story/63095.html" class="external-link" target="_blank" rel="noopener noreferrer">TV Media Relations</a> . B2B multimedia is one of my favourite topics, so I plunged straight in&hellip;</p> <p>Forget &ldquo;Pop Idol&rdquo; and &ldquo;The Apprentice&rdquo;, B2B programming is the new hot programming. We&rsquo;re within sight of bespoke TV shows dedicated to your industry, your profession.  Coming to a screen near you, a whole raft of new productions with names like Logistics Insights Live, The Coronary Care Beat, Patent Law Update, IT Compliance Bulletin.</p> <p>But where is this &ldquo;screen near you&rdquo;? What is TV?</p> <p><img loading="lazy" src="https://philipsheldrake.com/images/458px-Braun_HF_1.jpg"></p>