Real-time PR demands rigorous strategic alignment

Mon, 28 Feb 2011 00:00:00 +0000

Real-time PR is a hot topic.

This is nothing to do with fashion, but the unavoidable pressures of modern PR. David Meerman Scott’s November 2010 book, “Real-time Marketing and PR ” is already a Wall Street Journal bestseller, and with Twitter responses frequently meaningless after an hour’s delay, if not minutes, and many conversations requiring a response within the hour or two, awaiting the Monday meeting to debate possible responses is now simply unrealistic.

Influence-Performance-Management on Philip Sheldrake

Real-time PR demands rigorous strategic alignment