Real-time PR demands rigorous strategic alignment
Real-time PR is a hot topic. This is nothing to do with fashion, but the unavoidable pressures of modern PR. David Meerman Scott’s November 2010 book, “Real-time Marketing and PR ” is already a Wall Street Journal bestseller, and with Twitter responses frequently meaningless after an hour’s delay, if not minutes, and many conversations requiring a response within the hour or two, awaiting the Monday meeting to debate possible responses is now simply unrealistic. ...