Influence measurement – a contribution to AMEC Measurement Week 2014
In my last post on the topic of AMEC and measurement , I noted: AMEC is the Association for the Measurement and Evaluation of Communication, not “of Media” I have taken that as the theme for my contribution to AMEC Measurement Week 2014, which kicks off Monday. Dr. Jon White is another influence who, in a recent exchange, pointed out that the problems of measurement in public relations are largely the result of the approach taken to management in public relations work. ...