Graphic engagement

Mon, 12 Nov 2007 00:00:00 +0000

Here at Racepoint we’ve been thinking about the ramifications of one of my previous posts, “Continuous engagement… the death of market research ”. A particular area of interest is the way in which we might help companies interact with stakeholders other than via text-based media.

Yes, I know there’s the telephone too, but following the tenet that restricting the channel can only restrict the quantity and quality of interaction, how else can we reach out and engage?

Imaginationcubed on Philip Sheldrake

Graphic engagement